Linkedin Social Media Marketing Tips – A Complete Guide

LinkedIn can be a powerful tool for building brand awareness, sharing marketing content and generating leads. However, many businesses don’t know how to use LinkedIn effectively.

Use a mix of text, images and videos to get the most engagement. Visuals like graphics, infographics and memes are more likely to catch users’ attention when posting on LinkedIn.

1. Optimize your profile

Optimizing your LinkedIn profile is a must to establish your professional brand on the platform. Make sure your profile is up to date, and include a high-quality headshot, as well as a summary that highlights your most important skills and accomplishments.

Avoid using buzzwords like “visionary girlboss” and “revolutionary innovator.” Instead, share concrete numbers and examples, such as increasing online leads by 50% in six months.

Also, check your profile URL to ensure it doesn’t contain random letters and numbers. You can do this by viewing your profile and clicking “Edit public profile & URL” in the top right corner.

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2. Optimize your company page

Whether you want to generate leads, secure sales, build thought leadership, or hire top talent, your LinkedIn(r) Company Page is key. Make sure your pages are optimized by implementing these best practices.

Pick the right CTA for your business. For example, a service-based business might choose to add “View website” while a SaaS-based business would likely opt for “Sign up”.

Encourage your employees to share content from your company page by clicking the “Notify Employees” button above each post. This will alert your team to new content and track their advocacy efforts.

3. Create a company blog

As a business, you should consider creating a blog. It’s a great way to share marketing content and build your company profile.

When it comes to blogging, be sure that your content is useful and informative for your audience. Your posts should solve a problem or answer a question that your readers might have.

You can either create a separate site for your blog or use a subdomain of your website. You can also post your blog posts as documents – LinkedIn will display these as carousels that users can side-swipe through.

4. Create a company video

Using a company video on LinkedIn posts can capture the attention of your audience. It’s a great way to explain what your business is all about, show your work, and highlight your brand story.

A company video should be short, informative and have clear messaging. It should also include closed captions to cater to users who prefer to watch videos with their sound off.

Including visual content on social media is an expectation for all platforms, and LinkedIn is no exception. Adding images, infographics and relatable memes can make your posts stand out in the feeds of your followers.

5. Create a company newsfeed

Keeping everyone in the digital workplace on the same page can be difficult. From new software implementation to company news and deals, keeping everyone updated is a critical component of any business.

A dynamic newsfeed allows administrators to filter content by relevance so that only the most important and relevant information is shown to employees. This can be especially useful for companies with many employees in different locations.

According to LinkedIn, posts that include an image receive 98 percent more engagement. They recommend sharing visual content as documents if possible, to get the most out of LinkedIn’s features.

6. Create a company group

If you are looking to build a community around your business or product, LinkedIn Groups can help. By participating in these groups, you can share your expertise and generate leads.

Create a group title that clearly defines the culture and purpose of your company. Include an About This Group section to explain the value and benefits of joining your group.

Enable member pre-approval to filter out spam and keep the quality of your group high. This will ensure only members who are relevant to your niche join.

7. Create a company event

If you are planning to hold a company event, make sure it is relevant to your target audience. You also need to determine its purpose, whether it is to build brand awareness or drive leads.

Avoid posting automated messages, which are considered spam by LinkedIn and could result in penalties. It’s also important to test different post types and timing to find the best ones for your audience.

8. Create a company profile photo

Visual content has become a standard on most social media outlets, and LinkedIn is no exception. Adding images, infographics, or memes to posts increases engagement on the platform.

LinkedIn also offers the option to upload videos directly to the site, or create a carousel post that users can side-swipe through. Videos have been proven to perform exceptionally well on the platform, and they’re a great way to highlight company events or products.

It’s important to remember that LinkedIn is a professional network, so don’t use images or text that may be inappropriate for this audience.

9. Create a company profile summary

The most successful LinkedIn campaigns are focused on creating relevant, interesting and shareable content. Having an effective social strategy will increase the chances that your audience will engage with your content and ultimately convert into new business leads.

Keeping your publishing schedule consistent is important. LinkedIn has a very long content lifespan, so it’s best to post regularly and be consistent with your content. LinkedIn also allows you to promote your posts and reach a wider audience through sponsored content. This can include single image ads, video ads or carousel ads.

10. Create a company profile description

Your company profile needs to be more than just a list of services. Instead, try to add value to your audience by highlighting the most important things about your firm.

Depending on your audience, this might be things like client satisfaction stats or recent founding principles.

LinkedIn has one of the longest content lifespans, so it’s important to keep your publishing schedule consistent. Avoid posting too frequently, however – a consistent frequency is more effective than multiple posts per day. Moreover, don’t forget to use relevant hashtags.